Crafting a Distinct Identity:

Buckit Investment

YEAR

2021

ROLES

- Logo Design
- Brand Design
- Ui Design
- Ad Design

Background:

Buckit Investments was conceived as a disruptor in the financial technology sector, catering to individual investors seeking autonomy and personalized investment solutions. With the ever-evolving landscape of fintech, Buckit Investments recognized the need to establish a cohesive brand identity that would resonate with its target audience while allowing for scalability and adaptability as the company expanded its offerings and reach.

Challenge:

The primary challenge I faced was the creation of a comprehensive branding manual that would serve as a blueprint for maintaining consistency across all brand touchpoints. The manual needed to encapsulate the essence of Buckit Investments' values, mission, and vision while providing clear guidelines for visual communication and an introduction to the app concept.

Strategy:

The development of Buckit Investments' branding manual was guided by the following strategic principles:

User-Centric Approach:

Recognizing the diverse needs and preferences of individual investors, the brand identity was designed to prioritize user experience and accessibility. Every aspect of the branding, from visual elements to the app concept, was crafted to resonate with the target audience and foster trust and engagement.

Tech-Savvy Yet Approachable:

Buckit Investments aimed to position itself as a cutting-edge fintech platform without intimidating potential users. The branding sought to strike a balance between conveying technological innovation and maintaining an approachable and user-friendly demeanor.

Consistency and Flexibility:

As Buckit Investments anticipated future expansion endeavors, the branding manual was designed to ensure consistency across all platforms and channels while allowing for flexibility to adapt to evolving market trends and audience preferences.

Implementation:

The creation of Buckit Investments' branding manual involved a multi-stage process that encompassed research, conceptualization, and execution:

1. Brand Identity Development:

The visual identity of Buckit Investments was meticulously crafted to reflect the company's core values of innovation, independence, and empowerment. This included the design of a logo that combined modern typography with a symbolic icon representing growth and opportunity.

2. Visual Guidelines:

The branding manual provided detailed specifications for the use of colors, typography, imagery, and graphic elements to maintain visual consistency across all brand assets. Clear guidelines were established for the application of the brand identity across digital platforms, including the Buckit Investments app and website.

3. App Concept Introduction:

The manual included an introduction to the Buckit Investments app concept, outlining its key features, user interface design, and functionality. This section provided an overview of how the brand identity would be implemented within the app environment, ensuring a seamless and cohesive user experience.

Results:

The completion of the branding manual provided Buckit Investments with a solid foundation for future growth and expansion. By establishing clear guidelines for visual communication and introducing the app concept, the company would be able to maintain a cohesive brand identity across all touchpoints, fostering trust and loyalty among users. If Buckit Investments continued to evolve and innovate, the branding manual would serve as a valuable resource for maintaining brand consistency and relevance in a competitive market landscape.