Simplicity and Serenity:

Sublime Travel Website

YEAR

2020

ROLES

- Site Mapping
- Site Design
- Prototyping

Background:

Sublime, a travel brand synonymous with luxury and relaxation, aimed to enhance its online presence with a new website. The goal was to embody the brand's values of simplicity and relaxation while ensuring the website was responsive across all devices.

Challenge:

The challenge was to create a tranquil browsing experience that reflected Sublime's identity. Simplicity and relaxation were prioritized, along with the need for a responsive design to cater to users on various devices.

Strategy:

The website's development focused on:

Simplicity

Minimalist layouts and soft color palettes were employed to create an uncluttered and serene environment.

Relaxation

Gentle transitions and high-quality imagery were used to evoke a sense of tranquility.

Responsiveness

Flexible grids and media queries were utilized to ensure the website adapted seamlessly to different screen sizes and devices.

Results:

The launch of the Sublime travel website provided users with a visually captivating and immersive online experience. Simplicity and serenity were successfully conveyed, inspiring travelers to explore Sublime's offerings with confidence. The responsive design enhanced user engagement, ensuring accessibility across all devices.